Makers of televisions, air-conditioners and refrigerators such as Samsung, Voltas, Panasonic and Godrej are signifi cantly scaling down the production of online-only variants, as such models have lost traction. These models typically have non-standard screen sizes or capacities. The companies have decided to stick with mainstream capacity and sizes as online shoppers prefer models that are also available offl ine, which can be observed or tested in a showroom, three senior industry executives said. Hence, the companies are pulling out from air-conditioners with capacities like 1.1, 1.4 or 1.8 TR that they launched over the last three years specifi cally for online clientele to prevent any conflict with offline trade. Consumers generally go for popular models like 1 and 1.5 TR.

(Source: ET Retail.com, April 10, 2018)