Arup Majumdar has recently taken over as the Head of Asia Pacific for Embraco. Prior to Embraco, he spent 3 years with Danfoss in Lyon, France as Vice President, Marketing, Srategy and Inverter Scroll for the Danfoss compressor business globally. During his 25 years of career in the HVAC&R industry, he assumed positions of responsibility at Emerson Climate Technologies and United Technologies Carrier. He has lived in Malaysia, India, Hong Kong and France and now lives in Beijing, China. Arup has a B.Tech in Mechanical Engineering from IIT Kanpur and an MBA from IIM Ahmedabad. He is a regular speaker and writer in technical forums and has published a case study on industrial marketing that is taught at IIM Ahmedabad.