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Nidec Announces its Institutional Positioning after Embraco Acquisition
21 January 2020

After the acquisition of Embraco, one of the world leaders in refrigeration solutions, Nidec Global Appliance has announced its new positioning as one integrated organization, based on an enlarged footprint and stronger market presence. Being one of Nidec Corporation’s growth platforms, the division is amplifying its worldwide innovation capabilities, as well as setting up a solid base in the Americas.

Nidec Global Appliance footprint now encompasses a pool of 11 manufacturing plants, 6 research and development centers, 3 sales offices and 1 global business support center, distributed through 8 countries (Brazil, USA, Mexico, Slovakia, China, Russia, Romania and Italy) and sustained by a workforce of 14,000 people. The annual production volume of motors and compressors combined is around 60 million, commercialized in over 80 countries across the globe.

As a result of a series of acquisitions in the appliances segment, coupled with a long term growth strategy, this new arrangement has led to the creation of the Nidec Global Appliance brand, representing a new chapter as one integrated organization, which combines the synergies between its product portfolios. In this sense, Embraco figures as a brand for refrigeration solutions portfolio, while the existing appliance motors line of products, focused on washing machines, dryers and dishwashers, keeps Nidec’s brand. 

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