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Voltas Regains No. 1 Position in AC Market
07 September 2015

Voltas has re-emerged as the leader in the Indian AC market after almost two decades. As per the latest GfK Nielsen India Retail Audit Report, Voltas has achieved a volume growth of almost 27%, well above the industry average. What has helped Voltas is its ‘All Weather AC’ positioning, its range of differentiated products and a rapidly expanding distribution footprint with over 9700 touch points. Its model mix suits the consumers’ diverse preferences in terms of new technology, star rating, features, design, and quality. The trust associated with the Tata brand is another factor. This summer Voltas has launched an All Weather Smart AC range with smart technologies and features, controlled through a mobile app. Voltas has its production facility at Pantnagar with an assembly capacity of 6,00,000 split ACs. It sources window ACs from contract manufacturers locally.

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