News Details
Haier Retains Top Position in Global Major Appliances’ 2014 Brands Rankings
03 March 2015

Haier, one of the largest home appliances and consumer electronics brands worldwide, has again been ranked as the Number One Global Major Appliances Brand with 10.2% retail volume market share in 2014, according to Euromonitor International, the world’s leading independent provider of business intelligence on industries, countries, companies, and consumers. This is the sixth consecutive year that Haier has been rated as the topmost brand and the first time that its global retail share has reached double digits. Haier also tops Euromonitor International’s ranking in three product categories including Refrigeration Appliances, Home Laundry Appliances and Electrical Wine Cooler/Chiller.

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