Godrej Appliances, one of India’s leading players in Home Appliances, has launched a green inverter air conditioner with 5.8 ISEER, claimed to be India’s highest, under its premium subbrand NXW. It complies with the 5-star requirements of the proposed BEE energy table of 2018. The minimum ISEER required for an inverter AC to be rated as 5-star is 4.5. Godrej Appliances plans to capture a market share of 20% in the 5-star and inverter AC segment by the year 2018, with this launch. The company has also unveiled its brand philosophy ‘Soch ke banaya hai’ (made thoughtfully) that drives the brand’s new communication strategy. The NXW has a combination of inverter technology and the
green balance technology, using refrigerant R290 which has zero Ozone Depletion Potential and minimum Global Warming Potential. The range will be available in two cooling capacities of 1.5 TR and 1 TR. They are priced in the range of Rs. 55,000-66,000. Godrej is offering a 10-year compressor warranty and a 5-year condenser warranty, along with free standard installation.
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