Godrej Appliances is venturing into premium products, with an aim to almost double its revenue and be among the top three players by 2020. As part of this strategy, the
company is getting into premium kitchen appliances, large capacity refrigerators and front-loading washing machines while introducing premium air conditioners and
microwave ovens. Kamal Nandi, the business head of the company, announced that it is commissioning a new Rs. 200 crore plant in Pune to manufacture the premium range. Godrej Appliances had a turnover of Rs. 3,300 crore in the fiscal year ending March 2017, which it wants to grow to more than Rs. 6,000 crore by 2020 with half of the revenue generated from premium products. Next year, the company will launch refrigerators with multiple doors in 500-litre plus capacity and front-loading washing machines for which it has entered into a product development partnership with an overseas company.